Social Research Methods: Qualitative and Quantitative Approaches, 7th Edition

W. Lawrence Neuman 

Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.

BRIEF TABLE OF CONTENTS

Part I Foundations

Chapter 1 Why Do Research?

Chapter 2 What Are the Major Types of Social Research?

Chapter 3 Theory and Research
Chapter 4 The Meanings of Methodology
Chapter 5 How to Review the Literature and Conduct Ethical Studies

Part II Planning and Preparation

Chapter 6 Strategies of Research Design

Chapter 7 Qualitative and Quantitative Measurement
Chapter 8 Qualitative and Quantitative Sampling

Part III Quantitative Data Collection and Analysis

Chapter 9 Experimental Research

Chapter 10 Survey Research

Chapter 11 Nonreactive Research and Secondary Analysis

Chapter 12 Analysis of Quantitative Data

Part IV Qualitative Data Collection and Analysis

Chapter 13 Field Research and Focus Group Research
Chapter 14 Analysis of Qualitative Data

Part V Communicating with Others
Chapter 15 Writing the Research Report and the Politics of Social Research