Entrepreneurship for Beginners, Sarimah Aman Shah, Mohd Zaini Zainudin
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Descriptions
Descriptions
Entrepreneurship for Beginners
This book introduces students to the basic theories of entrepreneurship. It also illustrates
the application of a Business Plan and Business Model Canvas for business strategies,
and provides guidance to students and lecturers on project practicum related to
entrepreneurial learning experiences. The chapters are written to fulfil the needs of the
Malaysian university students and are orientated to local context to make it more relevant
and useful, something which is not available in the imported books on the subject.
ISBN 978-967-26051-1-9
9789672 605119
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