International Marketing, 6th Edition
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ISBN: 9781118830284
AUTHOR: MASAAKI KOTABE
KRISTIAAN HELSEN
AUTHOR: MASAAKI KOTABE
KRISTIAAN HELSEN
- Offering more real–world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach
- Uncovers all the latest trends and hot topics in the field
- Emphasizes the multilateral nature of marketing
- Prepares readers to manage global marketing activities in an increasingly competitive environment
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