Entrepreneurship for Beginners, Sarimah Aman Shah, Mohd Zaini Zainudin

Descriptions

Entrepreneurship for Beginners
This book introduces students to the basic theories of entrepreneurship. It also illustrates
the application of a Business Plan and Business Model Canvas for business strategies,
and provides guidance to students and lecturers on project practicum related to
entrepreneurial learning experiences. The chapters are written to fulfil the needs of the
Malaysian university students and are orientated to local context to make it more relevant
and useful, something which is not available in the imported books on the subject.

ISBN 978-967-26051-1-9

9789672 605119

Key Features

Based on the latest higher learning institution syllabus

• Presents entrepreneurial concepts with local examples and current topics.
• Includes a variety of questions at the end of each chapter to test the understanding of readers 
• Provides an English-Malay bilingual glossary at the end of each chapter for
• better comprehension of key terms

New to This Edition.

Students will learn in detail on Business Model Canvas and Business planning for entrepreneurs in Malaysia. Students will be guided on how to do a business practicum, the recommended practicum report format, business presentation and assessment guidelines.

Authors

Sarimah Aman Shah is a senior lecturer at Politeknik Sultan Idris Shah Sabak Bernam Selangor with over 28 years of teaching experience, she specializes in Economics, Human resource management and Entrepreneurship.

Mohd Zaini Bin Zainudin is a lecturer at a Malaysian Polytechnic with more than 7 years of teaching experience, he specializes in Entrepreneurship, Digital Entrepreneurship and Event Organization.