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Social Marketing, Behavior Change for Social Good, 6th Edition, Nancy R. Lee , Philip Kotler

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RM 170.00
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Authors

Paperback English
Nancy R. Lee , Philip Kotler
9781544371863


Descriptions

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.