Digital Business and E-Commerce Management, 7th Edition, 9781292193335

Dave Chaffey / Tanya Hemphill / David Edmundson-Bird  

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

Table of Contents

 Brief contents

Preface

About the author

Publisher’s acknowledgements

Part 1 - Introduction

1 Introduction to digital business

2 Opportunity analysis for digital business and e-commerce

3 Managing digital business infrastructure

4 Key issues in the digital environment

Part 2 - Strategy and applications

5 Digital business strategy

6 Supply chain and demand

7 Digital marketing

8 Customer relationship management

Part 3 Implementation

9 Customer experience and service design

10 Managing digital transformation and growth hacking

Glossary

Index

·    Which strategies and tactics are needed to develop and implement a Digital Business?

·    How do we work out where to put our investment?

·    What are the things that have to happen in an organisation to make a Digital Business successful?

·    How should businesses select the best digital technology, media and insight sources to compete? 

This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.